What is it?
Behavioural economics investigates the psychology behind economic decisions. This includes investigating where various economic ‘rules’ get thrown out the window and why people sometimes make apparently irrational decisions.
Where could I go?
Behavioural economics is likely to find you in research, analytics, or advisory positions, with cross over to other business specialties like marketing. Possible roles drawing on behavioural economics include financial crime risk advisors and marketing analysts.
How would I get there?
Behavioural economics can be studied as specific university subjects, included within a subject’s curriculum, or more intensively through a range of post graduate degrees. These include courses in Business Psychology, Consumer Psychology, and higher degrees by research with a focus on behavioural economics.
Where can I find out more?
Behavioural Economics -
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